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Marketing Materials

Marketing Materials: Marketing Your Way to Success

Good marketing and sales strategies are characterized by a versatile, multi-pronged approach that includes print marketing, digital marketing, and branded marketing materials.

Once the marketing strategy has been determined, the question then becomes one of how to use each element in the strategy for optimal impact. Let’s explore the power of printed marketing materials and how they can level up your marketing game. Everyone loves some company swag!

Custom-branded merchandise is a vital part of any successful marketing campaign. Marketing materials not only create brand awareness but also serve as powerful tools to promote products and services to a wider audience.

Essential Marketing Materials

Your imagination is the limit when it comes to creating branded materials. However, for every marketing campaign, when we are determining which materials we are going to use in that campaign, it is important to remember that people are more likely to keep and use items that are practical and functional. This includes everyday items such as brochures, magnets, labels, business cards, and door hangers.

There are types of marketing products that have a long and proven history to be able to enhance your brand’s visibility and engage potential customers. Under that little-known theory of using marketing materials that have been proven to work successfully, please consider incorporating the following materials into your marketing strategy:

Brochures: Get Noticed and Get Results

1213 - general pest brochure
1213 – general pest brochure

Brochures are powerful marketing assets that allow you to convey detailed information about your products or services in a visually appealing format. They provide an opportunity to showcase your brand’s unique selling points, feature product images, and include testimonials to build trust and credibility with potential customers.

For more information, please read:

Get Noticed and Get Results: The Benefits of Using Brochures in Your Marketing Strategy!

Brochure Or Handout

Magnets: Sticking with Success

2137 house magnet - large 3 x 4-3/8
2137 house magnet – large 3 x 4-3/8

Magnets are versatile marketing tools that offer long-lasting brand visibility. By incorporating your brand’s logo, contact information, or a catchy slogan, magnets can be placed on refrigerators, filing cabinets, or any metallic surface, ensuring that your brand remains in the sight of your target audience.

For more information, please read:

Using Magnets For Marketing

Labels, Stickers, and Tags: Small but Mighty

2615 3 x 1 inch label
2615 3 x 1 inch label

Labels, stickers, and tags may seem like small, insignificant items, but they play a crucial role in branding and marketing. They offer a simple yet effective way to promote your brand and enhance customer experience. Whether used to label products, seal packaging, or provide additional information, these small branding elements help create a cohesive and professional image for your business.

For more information, please read:

Labels Stickers and Tags

How to Use Service Labels Stickers and Tags

Business Cards: Leave a Lasting Impression

1003 business cards 2 standard colors
1003 business cards 2 standard colors

Business cards remain a powerful tool for networking and leaving a lasting impression. Ensure your business cards are professionally designed, visually appealing, and include essential contact information. By carrying them with you at all times, you can seize networking opportunities and build valuable connections.

For more information, please read:

Effective Marketing with Business Cards

Door Hangers: Open the Door to Success

8224 – creepy crawlers door hanger
8224 – creepy crawlers door hanger

Door hangers offer a unique advantage in marketing campaigns. Unlike other promotional materials that may be easily discarded or ignored, door hangers are impossible to miss when hung on a doorknob. This makes them a powerful tool for creating brand awareness, generating leads, and driving conversions.

For more information, please read:

The Power of Door Hangers in Your Marketing Strategy

Lawn Care Door Hangers

Design, Quality, and Printing

The design and quality of your marketing materials play a significant role in the effectiveness of your marketing campaign. To ensure optimal impact, it is crucial to work with a reputable printing company that offers high-quality printing services.

In addition to design and quality, the choice of printing material is also critical. The type of paper, ink, and finishes used will affect the overall look and feel of your marketing materials.

As a general rule, full-color printing increases interest and retention. Since the goal of marketing is to captivate your audience, it’s advisable to opt for full-color printing for your marketing materials.

Blurring The Line: Business Forms and Marketing Materials

Certain forms and materials blur the line between business forms and marketing materials. For example, company letterheads and envelopes serve a dual purpose in both day-to-day business operations and marketing efforts. Many businesses now incorporate more colors in the printing of their letterheads and envelopes to create a memorable and cohesive brand image.

1004-8 #10 regular pestvelope - ant line
1004-8 #10 regular pestvelope – ant line

A prime example of this dual purpose is our Crownmax Pestvelope envelopes. you may have come across the term “Pestvelopes” and wondered what it means. Pestvelopes are a creative twist on traditional envelopes, designed to capture attention and leave a lasting impression.

While functioning as standard #10 envelopes, by incorporating eye-catching designs, colors, and branding elements, Pestvelopes have a distinct look that is easily remembered make a powerful statement and elevate your brand image.

For more information, please read:

Envelopes or Pestvelopes?

Why Are Envelopes Called Envelopes? A Brief History

The word “envelope” derives from the French word “envelopper,” which means to wrap or cover. Envelopes have been used for centuries to protect and enclose letters and documents. Over time, they have evolved in design and functionality, becoming an integral part of business communication and marketing strategies.

Choosing the Right Printing Service Provider

Printing services are an essential aspect of any business, and selecting a reputable printing company can significantly impact the effectiveness of your daily operations and marketing campaigns. When choosing a printing service provider, consider the following factors:


Look for a printing company with a strong reputation in the industry. Read customer reviews and testimonials to gauge their level of customer satisfaction.


A printing company with extensive experience in the industry is more likely to deliver high-quality printing services. Look for a company that has a proven track record of successfully working with businesses similar to yours.


Ensure that the printing company has state-of-the-art printing equipment. Advanced technology can enhance the quality and precision of your marketing materials.


While cost is a factor, prioritize quality over price. Look for a printing company that offers competitive pricing without compromising on the quality of the final product.

Turnaround Time

Consider the printing company’s turnaround time. Timely delivery of your marketing materials is crucial for meeting campaign deadlines and maximizing their impact.



Printed materials remain a powerful and versatile tool in your marketing arsenal. By leveraging custom-branded merchandise, such as brochures, flyers, business cards, and more, you can enhance brand awareness, engage your target audience, and drive business growth.

When choosing a printing service provider, prioritize quality, reputation, and experience to ensure the best results for your marketing campaigns.

So, print your way to success and leave a lasting impression on your customers!

For more information, please read:

Measuring Marketing Success

About Crownmax

Crownmax, a family company serving businesses nationwide since 1990, sells business forms and marketing materials.

We have the largest selection of pre-designed forms for the Pest Control Industry and are your source for all state and national Wood Destroying Insect (WDI) and Wood Destroying Organisms (WDO) reports including National Pest Management Association NPMA-33 WDI Inspection Report. We also have a complete selection of the required NPMA-33 attachments including the HUD-NPMA-99-A and HUD-NPMA-99-B (formerly NPMA 99A & NPMA 99B) termite pretreat forms required for FHA and VA loans per HUD.

While we have a large number of forms that are general purpose, we also are a leading provider of business forms and marketing materials customized for businesses in vertical markets such as Pest Control Management, HVAC, Plumbing, Lawn Care, Locksmith, Cleaning, Fencing, Automotive and more.

Our commitment to quality, combined with our 33+ years of expertise and exceptional range of products, makes us the ideal choice for all your business printing needs.

Whether you need estimate proposals, invoices, business cards, labels, note cards, postcards, service orders, work orders, or any other printed business form or marketing material, we have you covered. Our team of experts will work with you to choose the perfect forms or products for your business, ensuring that they are both functional and visually appealing.

Contact Crownmax today!

Learn more about how our business forms and marketing materials can help streamline your operations and grow your business.